The premise of this sponsored project gave us the opportunity to design, prototype and test rapidly. Uploading new rooms, inviting strangers, and getting feedback; our designs came to life in a truly iterative process.
We learned that IMVU visitors want a certain level of stimulation while in a room. We had also assumed that because of the hype-friendly shopping catalogue, IMVUers would be interested in talking about hype products, but our first attempt was too specific, we needed to reference a genre, not a specific release.
And of course we rewarded our participants with virtual gifts from their IMVU wishlists.