Wiser Managers was originally conceptualized as a way to bring meaningful development to the most underserved population within organizations: new managers. The product implemented a hybrid coaching approach that mixed AI coaching and human group coaching to maximize the impact while maintaining a price tag fitting for manager development.

Hudson has been providing coaching to VPs and Executives for decades, but the high-touch, white-glove experience is cost prohibitive for lower levels. However, it's been shown that managers account for 70% of the variance in employee engagement (per gallup), and therefore represent a critical population to develop.

The project began in 2020 as content click-through on a no-code web platform. Over the next six years we grew it into a robust personalized development journey designed to help individuals grow their self-awareness, confidence, and leadership capacities by identifying and reframing the narratives that held them back, cultivating permanent behavior change.